United Way is unlike any other charity - they tackle many issues instead of just one. They support communities from the ground up, targeting hyper-local issues like from poverty, hunger, domestic violence, and social isolation. Their biggest problem: Canadians don’t know how bad these issues really are.

Through a partnership with the Pantone® Color Institute, we created a custom colour specifically designed to get your attention. A neon coral orange that stops you in your tracks, but invites you into a conversation. It turns out, most bright colours are polarizing, like neon yellow. Who knew! (Pantone).