john st.
minecraft edition
Role:
Associate Creative Directors
Client / Agency:
john st.
john st. was turning 20. COVID was turning 1. Which are both big deals, but for vastly different reasons. We wanted to celebrate this milestone but in a way that was a) responsible b) not illegal c) not on Zoom. So we enlisted a crew of Minecraft Builders to create a 1:1 replica of the john st office (but in Minecraft) and invited everyone to our office rager (but in Minecraft).
We used every in-game function we could to make this party one that lasts an eternity (in that it’s saved on a server forever). There were side quests to complete, easter eggs hidden throughout, and office dogs that you could unfortunately kill. (There was no way around that part - we looked into it!)
Awards
One Show
Communication Arts
Marketing Awards
Applied Arts
Shorlist
In-Book
1 x Silver, 1 x Merit
3 x In-Book
PR
Ads of The World, Ad Age, Muse by Clio, Applied Arts, The Message, Stimulant, AdForum, Little Black Book, Media Post, The Stable, Stimulant