The BP Wish List
Agency:
john st.
Client:
Boston Pizza
Pizza isn’t a big part of the holidays. Some might say, it has nothing to do with the holidays. Either way, it’s less than ideal for Boston Pizza.
So we took something that IS a big part of the holidays (the beloved Wish Books of the 80’s and 90’s) and pizza-fied the hell out of them.
Case Study
The Wish List












PR
Adage, Adweek, Muse by Clio, Little Black Book, Strategy, The Stable, The Message