2019
United Way
The #UNIGNORABLE Tower

Role: ACD

Turning a statistic about poverty into the world’s tallest building.

Behind all of Toronto’s recent successes (Drake, Raptors Championship, etc...) you’ll find the poverty capital of Canada. 1 in 7 people residents struggle with this, and the waitlist for affordable housing is 100,000+ families. We needed to bring attention to the size and scale of this issue in a way that everyone could understand. 

The #UNIGNORABLE Tower

This is the tower we’d need to build for everyone in Toronto that needs affordable housing. Over the course of 6 months, we worked alongside KPMB Architects, Norm Li Studio, and Array of Stars to create an AR experience that puts the tower directly into the skyline.