2020
Loblaws

If You’re Cooking, You’re A Cook
Role: CW / AD

I like cauliflower now.

Quarantine forced everyone to start cooking all the time. It sucked. Social media didn’t help things either, with the whole bread baking one-upping that went down. Congrats on the loaf, btw. Loblaws wanted to cheer everyone in the kitchen on, while reminding them food should be loved, not stressed about.